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Mendocino SBDC

Aug 4 2:00 pm — 3:00 pm

The New Face of Retail: Strategies for a Changing Marketplace

Event Details

The last year and a half has been one of transformation for many businesses.  From health and safety regulations to adding new marketing and delivery systems, COVID-19 has altered the way people do business.  For most physical retail stores, navigating the pandemic came with many challenges. And reopening is requiring business owners to create new ways of doing business. How will your business come back stronger and wiser while still meeting the demands of a changing marketplace?  

Who Should Attend

Entrepreneurs and small business owners who want to learn how to increase sales in the new post-pandemic shopping world. 

Topics Covered:

  • The Future of Retail – 2022 Trends That May Impact Your Business
  • How to Balance a Traditional Storefront with an Online Shop
  • 10 Strategies to Consider Before the 2021 Fourth Quarter is Upon You

About the Instructor

For more than two decades Lani Lott, President of L. L. Consulting, has provided marketing and promotional consulting services for agencies, organizations, and businesses.  Services have included conducting customer discovery and market analysis, developing comprehensive marketing plans and strategies, social media and branding strategies, website development, advertising and public relations tactics, successful execution of trade show, event, and networking opportunities, and conducting an array of marketing and promotional related workshops and webinars.