Revealing your company brand

Jun 13 12:00 pm — 1:30 pm

Event Details

In this no-cost webinar, you will learn how to discover your company brand and unleash the power of your brand identity for business growth, including practical tips and strategies for revealing the true identity of your business and leveraging it to attract and retain more customers.


Erin Simpson has nearly two decades of experience in communications and marketing for companies ranging from Fortune 50 consumer brands, to fast-growing disruptive startups, to small businesses of all sizes. In 2015, Erin founded one of the leading boutique PR agencies in Silicon Valley, Brick Lane, after serving as Lyft’s communications head where she led all PR efforts for Lyft’s first three years in operation and served as the company spokesperson. Prior to Lyft, Erin held in-house communications roles at category-defining brands including Benefit Cosmetics, JANUS et Cie, and Disney. Currently, Erin is channeling her brand-building expertise to launch a pet products startup, Wildcat, while continuing to serve as a consultant and advisor to founders and startups from her home in Mendocino County.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.