Mendocino SBDCFort Bragg California

Fundamentals of PR: The Power of The Pitch!

Fundamentals of PR: The Power of The Pitch!

Thursday, May 20, 2021 3:00pm to 4:00pm

“Public relations is about influencing, engaging, and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization.”

Now that we've covered the fundamentals, it's time to move to the core building block of PR - the pitch. A writer or journalist will appreciate your passion and hearing from you directly about what you’re doing, and why it matters, but it's important to bring them a compelling story angle or idea that's relevant and timely for them. 

Who Should Attend

Entrepreneurs and small business owners who want their great ideas and businesses found. 


Cost: FREE Available only in English


Topics Covered: 

What makes for a good pitch?

3-Sentence Core Description

Draft Headlines

Media Assets + Ingredients

How to highlight what's most unique and important about your business

How to come up with fresh and creative ideas for potential pitches


Erin Simpson 

Erin has 15 years of experience driving communications for startups and consumer brands, most notably as Lyft’s first comms hire. After joining as one of the  first 25 employees, Erin led all PR efforts for Lyft’s first three years, serving as company spokesperson and building out the communications org from scratch. Prior to Lyft, Erin held in-house communications roles at fast-growing companies including Benefit Cosmetics, JANUS et Cie, and Disney. Erin studied Psychology at UCLA and lives in Northern California with her husband, daughter and two cats.

Erin First 

Erin has more than 10 years of experience helping consumer tech companies tell their stories in ever-evolving spaces. Prior to joining Brick Lane, Erin was the first communications hire at personal styling startup Stitch Fix. Erin started her career at leading PR agencies The OutCast Agency and Ogilvy, where she drove PR strategies for both emerging startups and big brands. Erin studied English at UC Santa Barbara and is based in the Bay Area with her husband and three cats.


Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.