Mendocino SBDCFort Bragg California

Fundamentals of PR: Getting the Word Out

Fundamentals of PR: Getting the Word Out

Thursday, September 17, 2020 4:00pm to 5:00pm

Fundamentals of PR: Getting the Word Out
Thursday, September 17, from 4-5 PM

Cost: FREE

Now that we have the key elements of our pitch, we'll go deeper on the more tactical know-how of media relations and interacting with journalists. What type of press is right for my business? How do I identify which publication or person to contact? What's the probability of them responding to me? Can I follow up? If they respond, what happens next? We'll answer all of these questions and more in this final session.

What You Will Learn:
- Key Types of Media and the Media Ecosystem
- Moments in Time vs. Evergreen Stories
- Email, Phone & Follow-Up
- How to identify and target the right publications and contacts for your specific business
- How to reach out respectfully, and thoughtfully, to maximize your chances of success
- What types of stories the media needs most

This workshop is taught by

Erin Simpson

Erin has 15 years of experience driving communications for startups and consumer brands, most notably as Lyft’s first comms hire. After joining as one of the first 25 employees, Erin led all PR efforts for Lyft’s first three years, serving as company spokesperson and building out the communications org from scratch. Prior to Lyft, Erin held in-house communications roles at fast-growing companies including Benefit Cosmetics, JANUS et Cie, and Disney. Erin studied Psychology at UCLA and lives in Northern California with her husband, daughter and two cats.

Erin First

Erin has more than 10 years of experience helping consumer tech companies tell their stories in ever-evolving spaces. Prior to joining Brick Lane, Erin was the first communications hire at personal styling startup Stitch Fix. Erin started her career at leading PR agencies The OutCast Agency and Ogilvy, where she drove PR strategies for both emerging startups and big brands. Erin studied English at UC Santa Barbara and is based in the Bay Area with her husband and three cats.

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.