Mendocino SBDCFort Bragg California

Artists in Action: The Art of Pricing and Sales

Artists in Action: The Art of Pricing and Sales

Thursday, January 28, 2021 11:00am to 12:00pm

Artists in Action: The Art of Pricing and Sales
Thursday, January 28, 2021
From 11:00-12:00 PM
Cost: FREE

Supporting our artists is essential for the health, growth, and innovation of our community. If you are an artist looking to take your art to the next level professionally and make your art your livelihood, come learn the essential skills in our Artists in Action webinars series, designed to give you the skills needed to turn passion into profit.

In this one-hour workshop, you will learn how to establish a simple yet effective pricing structure for your artwork. The instructors will discuss the all-important questions of “How do I start?”; “When do I raise prices?”; “Should I lower prices?” and “How do I handle requests for discounts?” Find out successful artists’ formulas and foundational studio practices that make sense when pricing your artwork.

Who Should Attend
Artists who are looking for guidance on how to price and sell their art, especially in a virtual market.

Topics Covered
Establishing a pricing structure
Pricing for different media and surfaces
Perceived value and how that fits in with your work
Sales tax and shipping
Discounts and donations

This Workshop is Taught by Robert Burridge and Kate Burridge


Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.