ABCs of Search Engine Optimization: Get Seen and Get Sales!
ABCs of Search Engine Optimization: Get Seen and Get Sales!
ABCs of Search Engine Optimization: Get Seen and Get Sales!
Thursday, October 15
From 3:00-4:00 PM
Cost: FREE
In today’s highly competitive online market, the success of your business depends on how easily your business can be found by consumers and potential clients. Did you know online sales increased 55% to $66.3 billion in July 2020 compared with July 2019? Your business needs to implement Search Engine Optimization (SEO) to get to the first page of search engine result pages (SERPs). This interactive workshop will show you how to use SEO to increase your visibility on Google and other search engines. Your instructor, Marinela Miclea, is an expert in implementing easy SEO tips, tools, and techniques that will make your business more visible on search.
You'll learn:
• Basics of SEO - organic SEO vs. local SEO
• How SEO enables customers to find your business online
• Keyword research so you can bring in more customers
• Implementing SEO whether on WordPress, Squarespace, Shopify, or other platforms
This workshop is taught by:
Marinela Miclea is the owner and founder of Mendo Digital, an approved Shopify partner and local digital marketing company specializing in search engine optimization (SEO), content writing, and social media optimization (SMO). Certified in digital marketing, SEO, and social media marketing, she has 20+ years of experience in high-tech and marketing. Marinela earned a Marketing Strategy certificate from Cornell University’s Johnson Graduate School of Management and a Bachelor of Arts degree in Sociology from UCLA. She serves as Communications Director for Coast Women in Business as well as advisor consultant for the West Business Development Center.
