Your 2023 Marketing Strategy: 15 Essential Trends and Tricks!

Nov 16 12:00 pm — 1:00 pm

Event Details

As businesses continue to recover from the pandemic, 2023 is set to be an interesting year in marketing as trends shift to accommodate new technology and buyer behavior. It used to be simple to get digital mileage, just publish YouTube videos, pay for advertising, and get bloggers to talk about you. As we approach the new year, platforms, technologies, user behavior, consumer expectations, and selling approaches have all evolved. Join us for this invaluable hour where we will explore 15 trends, hacks and tricks that marketers are talking about for 2023 including how to improve social selling, trends in conversional marketing and interactive content, the power of promoting social responsibility, reputation for building brand loyalty, and experimental marketing through live events and promotions across all marketing platforms.


For more than two decades Lani Lott, President of L. L. Consulting, has provided marketing and promotional consulting services for numerous agencies, organizations, and businesses including Chambers of Commerce, downtown associations, small business development centers, and art councils.  She assists clients with market analysis, comprehensive marketing plans and strategies, social media and branding, website development, advertising and public relations, and has conducted numerous webinars and provided business advising for small businesses from every industry.

Accommodations. Reasonable accommodations for persons with disabilities will be made if requested at least 72 hours in advance of this event; please send an email with the subject header ACCOMMODATION REQUEST to: West Business Development Center, Kelly Gieser, 707-964-7571,

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.