Putting Your Best Look Forward: The Power of Your Visual Brand
Retailers have known for years the importance of maintaining an appealing storefront and creating engaging window displays. In today’s competitive online marketplace a business’ visual digital brand is an effective and silent sales technique that can benefit ANY business – whether you are a professional, service, hospitality, restaurant, or even an eCommerce-based enterprise. During this information-packed hour, we will discuss the importance of a visually appealing presence both digitally and physically, and how to tie both into your digital marketing strategy to generate interest and improve sales for 2022 and beyond.
For more than two decades Lani Lott, President of L. L. Consulting, has provided marketing and promotional consulting services for numerous agencies, organizations, and businesses including Chambers of Commerce, downtown associations, small business development centers, and art councils. She assists clients with market analysis, comprehensive marketing plans and strategies, social media and branding, website development, advertising and public relations, and has conducted numerous webinars and provided business advising for small businesses from every industry.
The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.