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Event

Mastering Social Media Engagement

Oct 18 12:00 pm — 1:00 pm

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Event Details

Social media platforms offer a unique opportunity to interact with customers, receive feedback, and foster a sense of community around a brand. In a social media marketing campaign, businesses can create and share content such as posts, images, videos, and stories that resonate with their target audience. By understanding their customers’ preferences and behaviors, businesses can tailor their content and messaging to effectively communicate their value proposition and build relationships with potential and existing customers.

During this webinar we will share how to create your marketing “avatar” or ideal customer, effectively using hashtags as key search features, and the three basic types of content that every business should strive to incorporate in their posting strategy to drive engagement. Social media can be a powerful and valuable marketing channel when utilized strategically and authentically to engage with the audience and drive business success.

Presenter
Lani Lott is an experienced marketing and promotional consultant with over two decades of experience. As President of L. L. Consulting, she has provided advising and training services in collaboration with a diverse range of agencies. Her expertise extends to areas such as e-commerce, virtual networking, digital marketing, social media management, business planning, market research, customer service, hospitality, retail management, and assessing capital and funding needs. Lani brings a deep understanding of marketing strategies, digital technologies, and business development to her webinars. Attendees can expect to gain valuable insights, practical strategies, and actionable advice to thrive in today’s marketing landscape.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

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Mailing: P.O. Box 1110
Mendocino CA 95460

Physical: 345 N Franklin St.
Fort Bragg, CA 95437

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Mendocino SBDC - Ukiah

185 E Church St.
Ukiah, CA 95482

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The Norcal Small Business Development Center (SBDC) welcomes all entrepreneurs and business owners. Our events and services are open to anyone interested in small business development.

As part of the Northern California Small Business Development Center (SBDC) program, Mendo-Lake SBDC focuses on advising small business clients located in the Mendocino SBDC network coverage area. Funded in part through a grant with the Governor’s Office of Business and Economic Development. Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.

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Mendocino SBDC
Northern California Region
(707) 964-7571
  • Services

    Your Confidential, No-Cost Advisory

    Insights

    • 1:1 Advising
    • Resources

    Stage of Business

    • Startup
    • Growing
    • Transition

    On-Demand Webinars

    Browse our carefully curated webinar library for helpful information on crowdfunding, social media, e-commerce, customer incentives, and more.

    • View Webinars
  • About Us

    Helping Entrepreneurs Realize Dreams

    Our Program

    • About Us

    Our People

    • Our Team
    • Clients

    Helpful Links

    • Newsletter
    • Updates

    Contact Us

    Mendocino SBDC
    Fort Bragg & Ukiah Offices
    (707) 964-7571

    Contact Us
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
  • Our Partners
  • Trainings

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