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Mendocino SBDC

Jul 7 12:00 pm — 1:00 pm

Manifest Your Brand: Brand Foundation

Event Details

Start the journey towards bringing your new brand to life – or polish your existing brand – through exercises, discussions and creative exploration. This 4-part creative workshop helps set the foundation of your brand by providing clarity on brand identity, story telling, visual representation, core messaging and value by connecting deeper with your clients. 

Defining who you are, what you do, and who you do it for requires clarity and creativity. If you’re not clear on the foundation of your brand, then how can you expect your clients or customers to be either?! We’ll kick off our series with breaking down what’s the core of a strong brand foundation. In Part 1 of this series, topics include Mission Statement, Vision Statement and Core Values.

Takeaways:

  • Framework to craft a compelling Mission + Vision Statement
  • Identify + define your brand’s core values 
  • Prep for describing your products or services 

About the Instructor

Tara Gardiner is a Creative Brand Strategist + Writer based out of Los Angeles, CA, servicing clients worldwide. As Founder of Gardiner Connections, her boutique firm specializes in branding, sales and marketing strategies across many industries including fashion, clean energy, technology, pet industry, wellness and more. Tara provides structure, support and accountability for her clients. She utilizes creative approaches and unique strategies to help create desired outcomes and scale businesses.