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Mendocino SBDC
Northern California Region
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Event

Leveraging Facebook for Sales: Utilizing Facebook Shop

Jul 29 12:00 pm — 1:00 pm

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Event Details

No matter what type of business you have, promoting your products and services to drive sales should always be one of your top priorities.  However, many businesses find that traditional advertising can be expensive and not always reach their target audience.  As a result, many businesses and organizations have turned to social media as a viable marketing option to advertise and have found Facebook advertising to be an affordable approach to drive sales, connect with current and potential customers and build brand awareness. 

Over the hour we will use the “Commerce Test Account” feature and show in real time:

  • The steps to onboard, manage inventory and place orders on Facebook.
  • How to complete the business information, set your inventory and shipping preferences and payouts without providing any real financial credentials
  • Add products to your Facebook “test” Shop catalog
  • Take a peek of what YOUR “test” Shop might look like on Facebook

About the Instructor

For more than two decades Lani Lott, President of L. L. Consulting, has provided marketing and promotional consulting services for numerous agencies, organizations and businesses including Chambers of Commerce, downtown associations, small business development centers, and art council.  Services have included assisting clients with conducting customer discovery and market analysis, supporting the development of comprehensive marketing plans and strategies, assisting with social media and branding strategies, website development, outlining advertising and public relations tactics, assisting in the preparation and successful execution of trade show, event and networking opportunities and conducting an array of marketing and promotional related workshops and webinars. Since March of 2020, Ms. Lott has conducted numerous webinars and provided business advising for an array of businesses on how to navigate through the pandemic addressing both operational and marketing issues such as e-commerce, virtual networking, digital marketing, social media, business planning customer service, assessing capital, and applying for COVID-19 funding sources.

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Mailing: P.O. Box 1110
Mendocino CA 95460

Physical: 345 N Franklin St.
Fort Bragg, CA 95437

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(707) 964-7571

Mendocino SBDC - Ukiah

185 E Church St.
Ukiah, CA 95482

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The Norcal Small Business Development Center (SBDC) welcomes all entrepreneurs and business owners. Our events and services are open to anyone interested in small business development.

As part of the Northern California Small Business Development Center (SBDC) program, Mendo-Lake SBDC focuses on advising small business clients located in the Mendocino SBDC network coverage area. Funded in part through a grant with the Governor’s Office of Business and Economic Development. Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.

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Mendocino SBDC
Northern California Region
(707) 964-7571
  • Services

    Your Confidential, No-Cost Advisory

    Insights

    • 1:1 Advising
    • Resources

    Stage of Business

    • Startup
    • Growing
    • Transition

    On-Demand Webinars

    Browse our carefully curated webinar library for helpful information on crowdfunding, social media, e-commerce, customer incentives, and more.

    • View Webinars
  • About Us

    Helping Entrepreneurs Realize Dreams

    Our Program

    • About Us

    Our People

    • Our Team
    • Clients

    Helpful Links

    • Newsletter
    • Updates

    Contact Us

    Mendocino SBDC
    Fort Bragg & Ukiah Offices
    (707) 964-7571

    Contact Us
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
  • Our Partners
  • Trainings

    SBDCIntel™

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