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Mendocino SBDC

Sep 29 3:00 pm — 4:00 pm

Balancing Digital Marketing with Traditional – Resetting Your Marketing Strategy for 2022

Event Details

This powerful webinar discusses the importance of redefining your marketing goals, updating objectives, and outlining priorities so you are prepared and ready for a successful 2022.  Over the hour, we will explore how to balance the digital strategies you may have implemented over the last year and half with those tactics focused on promoting your products and services through traditional channels. It’s time to align your marketing plan to reach both your existing customers as well as fostering new audiences using all of the tools in your marketing toolbox.

Topics Covered: 

  • Digital strategies every marketing plan should adopt
  • Traditional marketing channels that still work
  • How to align your marketing plan for today’s market
  • The best way to hold onto your customers while attracting new ones

About the Instructor

For more than two decades Lani Lott, President of L.L. Consulting, has provided marketing and promotional consulting services for agencies, organizations, and businesses.  Services have included conducting customer discovery and market analysis, developing comprehensive marketing plans and strategies, social media and branding strategies, website development, advertising and public relations tactics, successful execution of trade show, event, and networking opportunities, and conducting an array of marketing and promotional related workshops and webinars. 

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.