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Mendocino SBDC

Nov 3 2:00 pm — 3:30 pm

Artists in Action: The Art of Pricing

Event Details

How to price your work? And how much is it worth?

In yet another delightfully practical and candid discussion that comes out of decades of experience, Bob and Kate Burridge will tell you how they established a simple yet effective pricing structure for Bob’s work. They will discuss the all-important questions of  “How do I start?”; “When do I raise prices?”; “Should I lower prices?” and “How do I handle requests for discounts?” This is just the tip of the iceberg! In this webinar you will learn Bob and Kate’s formulas and foundational studio practices that make sense of pricing your work.

Session will include:

  • Establishing a pricing structure
  • Pricing for different media and surfaces
  • Perceived value and how that fits in with your work
  • Sales tax and shipping
  • Discounts and donations

Cost: FREE 

About the Presenters

Robert Burridge was an Industrial Designer who, after 25 years in the business, left the corporate world to be a full time, contemporary painter. Today he is a juror for international exhibits, college and national workshop instructor and is the Honorary President of the International Society of Acrylic Painters.

His honors include the Franklin Mint Award and the prestigious Philadelphia Watercolor Society’s Crest Medal for Achievement in the Arts. Bob’s work is featured in many books and magazines, on cruise ships, Starbucks Coffee mugs, Pearl Vodka bottles and on eight commercial tapestries. Burridge’s paintings are sold in galleries worldwide. He has published two books: “Robert Burridge’s Loosen Up and Studio Notes” and “Hot Art Marketing: The Business of Selling your Art.” 

Kate Burridge, has over 20 years experience in international marketing, promotion, and professional presentations. Besides managing her husband Bob Burridge’s art career, Kate is also an author, lecturer and consultant to a long list of art associations and agencies in the United States. Kate developed “Art Marketing: The Business of Selling Your Art,” an eight-week course that she and Robert Burridge taught at Allan Hancock College in Santa Maria, California. She also authored “News Releases: Getting the Media to Work for You,” published by Art Calendar Magazine. Kate and Bob have written for Art Calendar magazine, Fine Arts Magazine and the ISAP (International Society of Acrylic Painters) Newsletter.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.