Artists in Action: Social Media Marketing on a Tight Budget
In a delightfully practical and candid discussion that comes out of decades of marketing experience, Bob and Kate Burridge will share tips on how to plan your social media marketing on a budget as you navigate promotion and sales in 2021. They will also share how to get your point across without getting overwhelmed or saturating the internet! Social media can be a great choice when it comes to promotion and Bob and Kate have a straight-forward plan.
- How to plan a social media campaign
- How to figure out your marketing budget
- Choosing the best social media platforms
- When to buy ad space
- Promotion vs measurable end result
About the Instructors
Robert Burridge was an Industrial Designer who, after 25 years in the business, left the corporate world to be a full time, contemporary painter. Today he is a juror for international exhibits, college and national workshop instructor and is the Honorary President of the International Society of Acrylic Painters. His honors include the Franklin Mint Award and the prestigious Philadelphia Watercolor Society’s Crest Medal for Achievement in the Arts. Bob’s work is featured in many books and magazines, on cruise ships, Starbucks Coffee mugs, Pearl Vodka bottles and on eight commercial tapestries. Burridge’s paintings are sold in galleries worldwide. He has published two books: “Robert Burridge’s Loosen Up and Studio Notes” and “Hot Art Marketing: The Business of Selling your Art.”
Kate Burridge, has over 20 years experience in international marketing, promotion, and professional presentations. Besides managing her husband Bob Burridge’s art career, Kate is also an author, lecturer and consultant to a long list of art associations and agencies in the United States. Kate developed “Art Marketing: The Business of Selling Your Art,” an eight-week course that she and Robert Burridge taught at Allan Hancock College in Santa Maria, California. She also authored “News Releases: Getting the Media to Work for You,” published by Art Calendar Magazine. Kate and Bob have written for Art Calendar magazine, Fine Arts Magazine and the ISAP (International Society of Acrylic Painters) Newsletter.