ABCs of LinkedIn
With more than 433 million professional users, LinkedIn is a must for business to business (B2B) marketers but can also be a powerful marketing tool for B2C (business to consumer) businesses. We will discuss tips for creating a successful LinkedIn digital marketing strategy from how to identify your audience to optimizing your profile to posting valuable content.
Who Should Attend:
Small businesses or entrepreneurs who are looking to expand their marketing skills by learning the ins and outs of LinkedIn.
- Benefits of having a robust LinkedIn Personal Profile as well as a LinkedIn Business Page
- Tips for how to use the various LinkedIn features
- LinkedIn Groups
- News Feed
- How to navigate the back end of personal and business profiles
- Tools that will assist you with growing your Linkedin online presence
- A live demonstration of LinkedIn
About the Instructor
For more than two decades Lani Lott, President of L.L. Consulting, has provided marketing and promotional consulting services for agencies, organizations, and businesses. Services have included conducting customer discovery and market analysis, developing comprehensive marketing plans and strategies, social media and branding strategies, website development, advertising and public relations tactics, successful execution of trade show, event, and networking opportunities, and conducting an array of marketing and promotional related workshops and webinars.
The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.