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Event

ABCs of LinkedIn

Sep 22 3:00 pm — 4:00 pm

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Event Details

With more than 433 million professional users, LinkedIn is a must for business to business (B2B) marketers but can also be a powerful marketing tool for B2C (business to consumer) businesses. We will discuss tips for creating a successful LinkedIn digital marketing strategy from how to identify your audience to optimizing your profile to posting valuable content.

Who Should Attend:

Small businesses or entrepreneurs who are looking to expand their marketing skills by learning the ins and outs of LinkedIn.

Topics Covered:

  • Benefits of having a robust LinkedIn Personal Profile as well as a LinkedIn Business Page
  • Tips for how to use the various LinkedIn features 
    • LinkedIn Groups
    • Endorsements
    • Connections
    • News Feed
  • How to navigate the back end of personal and business profiles 
  • Tools that will assist you with growing your Linkedin online presence
  • A live demonstration of LinkedIn

About the Instructor

For more than two decades Lani Lott, President of L.L. Consulting, has provided marketing and promotional consulting services for agencies, organizations, and businesses.  Services have included conducting customer discovery and market analysis, developing comprehensive marketing plans and strategies, social media and branding strategies, website development, advertising and public relations tactics, successful execution of trade show, event, and networking opportunities, and conducting an array of marketing and promotional related workshops and webinars.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

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As part of the Northern California Small Business Development Center (SBDC) program, Mendo-Lake SBDC focuses on advising small business clients located in the Mendocino SBDC network coverage area. Funded in part through a grant with the Governor’s Office of Business and Economic Development. Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.

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Mendo-Lake SBDC
Northern California Region
(707) 964-7571
  • Services

    Your Confidential, No-Cost Advisory

    Insights

    • 1:1 Advising
    • Resources

    Stage of Business

    • Startup
    • Growing
    • Transition

    On-Demand Webinars

    Browse our carefully curated webinar library for helpful information on crowdfunding, social media, e-commerce, customer incentives, and more.

    • View Webinars
  • About Us

    Helping Entrepreneurs Realize Dreams

    Our Program

    • About Us
    • SBDC for All

    Our People

    • Our Team
    • Clients

    Helpful Links

    • Newsletter
    • Updates

    Contact Us

    Mendo-Lake SBDC
    Fort Bragg & Ukiah Offices
    (707) 964-7571

    Lake County Office
    (707) 263-6217

    Contact Us
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
  • Our Partners
  • Trainings

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