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Mendocino SBDC

Aug 25 1:00 pm — 2:00 pm

ABCs of Google Analytics 4

Event Details

If you’re launching a new website or a new installation of Google Analytics, you’ll be implementing Google Analytics 4. GA 4 is the newest version of Google’s invaluable free analytics suite, and it has many new features to help you develop insights into your web traffic and conversions. GA 4 is a lot different from the more familiar Universal Analytics package used on most websites, and includes many new concepts.

Who Should Attend

Entrepreneurs and small business owners who want to learn how to use Google Analytics to get more customers and make more sales. 

About the Instructor

Roger Coryell is co-founder and managing partner of Brandhound Marketing, a Northern California digital marketing agency specializing in destination marketing. He is founder of GarlicBraids.com, a successful ecommerce shop working with small farmers to promote California-grown produce. He’s also a marketing consultant to Calistoga, St. Helena, and Russian River Chambers of Commerce, and Mendocino Winegrowers Inc. as well as Executive Director of Visit Russian River and Vice President of Marketing and Operations for dog-travel publisher DogTrekker.com.